Making CACHATTO more famous
Why must we sell CACHATTO? It is because it's our contribution to society. CACHATTO is a single system that allows telework to workers. You can use your smartphone as a device to access to your corporate data, then when necessary, you can transfer the authentication key to your PC at home and continue to work. It enables people to commute more flexibly, such as working from home in the morning and moving to the office after the peak hours. So, the more users there are, the lighter rush hours we can achieve.
The modern train system in Japan is globally famous, however has notorious commuting rush hours. Approximately 3.3 million people are commuting in the Tokyo area. If we could enable a third of them to work remotely, and they would avoid the peak hour once a week, we should be able to reduce 7% of the whole traffic. I came to think about enabling CACHATTO to be used by 1 million users, so rush hour conditions in Tokyo might get somewhat better.
Accumulation of CACHATTO licenses sold is reaching up to 500,000 users. In Japan, best sellers are called "million sellers." If you sell 1 million units of anything, such as CDs or books, it would become a well-known product. One million is approximately one percent of the whole population in Japan. So, I set our goal to reach one million users, in other words, to sell licenses to another 500,000 users in three years. We will put ads to required media, targeting commuters. We already have 500,000 people who have used CACHATTO, so the ads will be acknowledged quite efficiently. We hope they can influence their company administrators to use CACHATTO for telework.
At the same time, due to active ads we'll have, the CACHATTO brand name will be recognized by the public. That itself will be a strong propeller to reach 1 million. Why don't we make CACHATTO more famous? Isn't it fun to be a player in a famous team?