Working for a company that you are proud of
If you work for a well-known and established company as an employee, you would be proud of that. You'd be praised, admired, and envied by many people; even an immigration officer would look at you differently if you were with a company of that prestige. Isn't it nice? Then, why not make our company like that?
We have put a lot of effort into making the company an honest, modest, clean, and transparent one. There's a Japanese expression for that which translates to a "white company." Most of the employees are happy there. However, when it comes to the question of whether our company or product is well-known or not, I think we are still at the early stages. There are people who know us, but it is limited to businesses.
Recently, my hypothesis of "an organization with good people and work environment automatically creates sound business" is becoming real. So, the next thing I would like us to actualize is scaling the organization up. Once we are successful in scaling it up, I would like us to make copies of it, so that more people could enjoy sound organizations that are creating sound businesses. This style is gradually becoming common in the 21st century, whereas in the 19th to 20th centuries, companies used to take advantage of their employees; they are called "black companies."
I think we seriously need to start making our company or product well-known to the public. We haven't put much effort into that area, so there is plenty of space to do so. In the process of making a well-known product, we would be able to feel the excitement of it growing, and the feedback from the market should encourage us. I want this upward spiral to happen. Once that spiral is actualized, our upward movement goes from additional to exponential. The drive is our energy from excitement fueled by feedback from the market.