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A business idea creation method

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The first wave was with feature phones, the second wave was with smartphones and tablets, and the third wave was with PCs in telework use. In the past 15 years, CACHATTO has progressed surfing on each wave of each era. Our core technology hasn't changed much, but we kept adding required features to capture each wave. Currently the third wave looks promising and we will enjoy its coming sound business. When I use this wave metaphor, I often get this question: "Then what is the next wave?" I normally answer, "I don't know. I'll know when it comes." It might sound like a politician, but since I'm not an oracle, this has just been my honest response.

My business ideas come from conversations with potential customers. I think about their real desires, build a hypothetical product upon that, then expand my daydream by using the currently available technologies. This simulation is my way of getting new business ideas. My thoughts about the fourth wave were that it should come from activities abroad. This was proven when I had a conversation with a potential customer in India the other day.

The idea was to incorporate CACHATTO to enhance the efficacy of factory machineries. Factory machines are normally controlled by outdated PCs; connecting them to the Internet for remote monitoring is a big security concern because of the PC's vulnerability. Our propriety non-VPN connection method that we have been using for CACHATTO, luckily seems to have protection against their vulnerability. Our connection method has over 15 years of history in the market and it is a proven technology with many practical use cases. We have had quite a lot of difficulties to overcome because our connection method is unique, but it will turn out to be a big advantage in this situation.

Secure IoT for conventional factory machines can be actualized using CACHATTO technology. This seems like an odd evolution of our product, but from a customer stand point, this is a reasonable way to utilize our technology. Very interesting. The business idea creation method I described above still seems to work. Therefore, I consider that this may be our fourth wave. It might take a little while until it really takes off, but why don't we give it a try. It might become a big wave.

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